Wednesday, 2 October 2013

Analysis of existing product: Digipak

From the previous post about the website you can see that both the website and the digipak of the album ‘AM’ both reflect each other with the artwork. From the digipak you can see a very simplistic design but it is also effective. The characteristics of the digipak conform to the codes and conventions for example the artwork on the front cover is used by every band even if it’s not the only thing on the front cover. Another example would be the back of the cover as it has the track list. This is a major code and convention and is used by all bands when creating a digipak.


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