Audience feedback (2)

One of the people I asked for feedback on our ideas for the music gave me back this response:

First of all I listened to the song and tried to understand the lyrics and try to understand the underlying message. Then I was explained the storyline and the aspects of the video and was asked what I thought was good whether I liked it and whether anything that I would change. One of the aspects I liked was the use of memories and the way that they shatter once the chorus kicks in. for example the memory of the silhouetted father and son when the main character is on their journey and they walk towards the silhouette and it explodes into shards. I also believe that if the animation part of the music videos is in black and white it may make some parts look effective but some wont depending on the weather. The music video will work with the song as the song is powerful and helps with the change in pace of the song.

Age-18

Favourite genders-rock and pop

Gender-male

Audience feedback

Audience feedback

From both questionnaires we gave out to people we have recorded the results and have made a conclusion from the answers. The yes no questionnaire gave us some results that suggested that most people who we asked preferred listening to rock and pop music. This is good for us as we have a chosen one of these to make a music video from. In this questionnaire not everyone answered but some of hot points were clear enough for us to realise what we had to do to make people enjoy our video.

We believed that although we had some good answers from the previous questionnaire we decided that we needed more information on our target audience so we created a more detailed questionnaire that helped again gave us results that we wanted to hear.  Again the rock genre has made the most answers for genres people listened too. As well as showing that more students preferred videos that tell a story, visualise the lyrics and don’t glorify the artist.

Target audience research(2)

Due to the song we have chosen it and the fact it is in the Rock genre a lot of people will have pre conceived thoughts about what it is going to look like. This would be that there will be a lot of people in black clothes who all look depressed singing in a band. For our music video we are going to break this stereotype as we are trying to make a music video that involves emotions and makes people think about how they can relate to this video.

Rotascoping

Rotascoping refers to where people trace over pervious footage frame by frame and can change the design of it. The most famous use of rotascoping was used in ‘A-ha’s take on me’ where they used the use of rotascoping to change the effect on the main characters and the surroundings.

Location search and permission (if needed)

Some of the locations that we are going to use are public places so we will need to get permission to use them. One of these locations is Crystal Palace Station. This is because well will need to use it during a busy period and they would have to alert the public of the recording. Another location are going to use is Tower Bridge. For this we will not need permission and we may not be in Tower Bridge but in the surrounding area and get shots of it in.

 

Target audeince research 2

Group findings from detailed questionaire.

1. what genre of music do you most listen to?
jazz
rock
indie rock
metal
classic rock
moddern rock
pop-punk
punk

2. do yoyu prefer story or performance?
story 2
performance 1
both 1

3. do you like videos that compliment and visualise the lyrics of the song?
yes 5
no
unsure/dont mind 1

4.do you like technichal aspents like CGI, animation?
yes 2
no 2
unsure 1

5. Do you listen to different music depending on your mood?
yes 2
no 3

6. do you like music videos that glorifies the artist?
yes
no 5

Codes and Conventions

I will list some codes and conventions that are used in music videos, Websites and Digipaks (CD covers). This will help me in my coursework as we have to produce a music video, a Digipak for the CD and create a homepage for these products. Using these codes and conventions we will create products that use them to make them effective.

Codes and conventions (music video):

• Performance- this shows the band/artist playing throughout the video.
• Narrative- where the words and meaning of a song is portrayed in a storyline.
• Mixture- this is where there is a storyline but it intertwines with a performance aspect.
• Cameo- this is where there is a storyline but the artist/band are in the storyline.
• Animation- this is edited in and makes the video creative and entertaining.
• Pans/tilts are used to show the band members.
• Close ups can either focus on the specific character’s facial expression in a storyline or can be used to show the musicians face when they are singing the lyrics.
• Tracking shots are used in cameos to show the artist walking through somewhere in the storyline.
• The editing must be on beat to the music.
• The lip-syncing should match the speed of the lyrics of the song.
• Including diegetic sound before and after the song to show the start and ending of the video.
• Props and costumes should be based on the genre.

Codes and conventions (digipak):

• Visual image.
• Band/artist name - allow audience to identify band/artist.
• Album title - on main cover and along the spine.
• Track list on the back of the digipak.
• Occasions reviews from companies e.g. NME, MTV, Kerrang etc.
• Colour scheme usually reflects the mood of the album.
• Lyrics book inside.

Codes and conventions (website):

• Clear and easy layout.
• Interactive buttons on home screen to link with other websites.
• For a band it may be used to promote their new album or song.
• Used to inform and entertain.
• Links with the genre of the topic of a website.
• Has pictures linking in with the topic.

Target audience research

To distinguish our target audience we have decided to compile 2 questionnaires. From the results we should be able to see who we would be targeting. Here are the results from our more basic questionnaire:

Gender

• Male-1
• Female-5

Age

• 17-4
• 18-2

Do they watch music videos?

• Yes-6
• No-0

Do you watch music online or retailed?

• Online-3
• Retailed-3

Pick at least 2 genres

• Rock-2
• Pop-3
• Dance-1
• Techno-0
• Hiphop-2
• Country-0
• Rap-0
• Jazz-0
• Blues-0
• Classic-0
• R&B-4

Market/Genre research (2)

The video of ‘Take on me’ by A-ha showed our group that doing animation would be effective and not too difficult as we could have aspects such as drawing in as animations. This has helped our planning as well can incorporate this into certain parts of the music video. We could use this for many different parts and could link the drawings with the lyrics.

For example the part of the song where it talks about the father in heaven we can use the animation to show the boy/artist looking up to the sky and could see something that reminds him of his father.

The video also shows how you can have both real life footage and animation in the same scene and how effective it can work together if done well enough.

Market/Genre research

The Genre of rock all have similar concepts in their songs. This is that the main focus throughout the song is to be based on the band and that any storyline in this song is to be based around the band too. This is mainly down to the fact that the band is passionate about their song and it will look better than trying to make a storyline out of the lyrics.

There are some songs that break this stereotype and have a storyline going through the song but still show the band members in the video. A good example of this would be ‘In too deep’ by Sum41. This is because they incorporate an abstract storyline in their video but also show themselves to promote their band. This is the sort of music video we are going to go for with scenes cutting from Narrative structure to performance structure.