Evaluation question 2

How effective is the combination of your main product and ancillary texts?

The ancillary products have helped gain the recognition the band deserved and this is then backed up by the main product. The links between both sets of products have been clear as the digipak involves a band picture of which all the members are shown in the video playing either instruments, lip-syncing or play a cameo in the video. The digipak also has a scenic shot which is used in the music video helping link all of the products together. These are then show on the website which uses similar colours that are used on the digipak throughout it.

The digipak was similar to more well-known bands such as Cold Plays ‘viva la vida’. This is because we decided that we wanted to have more iconic photos than pictures of the bands. This lead us to having the front cover as the band photo and having the rest of the inserts and back cover as photos of places throughout the video or part of the animation. This helped us link out video and digipak together.

The combination of these two products was effective as people could tell straight away that they both were linked and both were made by the same people for the same purpose. Many different methods such as the images, use of colour, text and actors helped tie all of the products together and made them effective in their own way. All of the products were used to help the band gain recognition as well as promoting the new song ‘afterglow’ which I believe these products have done.

We used wix to create the website as it was easy for us to create of off. This meant that we could spend more time deciding what information we would add to it. This helped us increase the links between our main product and the ancillary products.