Evaluation question 3

What have you learned from your audience feedback?

The first feedback gathered was in the form of surveys. From this we gathered that deciding to do a rock song would be effective as it featured in our top 3 most listened to genres so we knew that our video would have an effect as more people listen to that genre compared to a genre such as jazz or blues.

Once we decided that we could do a rock video I gathered some feedback on a plan that we had put together. The feedback was that it would work well especially with the song but getting the animation to fit it would be difficult.

We had put the video to some members of the target audience and this is what was returned:

·         The animation was out of sync with the video

·         Camera angles were good

·         Some of the shots were good (scenic)

·         Was beginning to look like a short film

Audience feedback helped me better the video and change aspects that didn’t work. For example we got audience feedback on the how to integrate the animation aspect to our video. From the audience feedback we gathered that it was too jumpy to just add it in from this we decided that it would help the audience understand the animation if we recorded normal footage in the same location so that the audience could understand how it all links together.

After adding this to our video we then decided to gather some more feedback on what it looks like now. From this we gathered that it was becoming clearer for the audience to understand and piece together the narrative. From this discussion we also gathered that our video looked more like a short film instead of a music video. We then decided that we had to increase the amount of band footage and lip syncing to make it look more like a music video and increase the similarities between my video and other videos from the same genre.